01_The Ad Dictionary

01_The Ad Dictionary

The Book

This gothic guide transforms the most terrifying
buzzwords in advertising into easy-to-understand
definitions for new creatives.

This gothic guide transforms the most
terrifying buzzwords in advertising into
easy-to-understand definitions for
new creatives.

The book, which is released before Halloween on the occasion of

World Dictionary Day (October 16), takes a macabre turn to the

misunderstood, defining the most confusing and terrifying words

and phrases in the sector in a simpler and adequately sinister way.

The Book

This gothic guide transforms
the most terrifying buzzwords
in advertising into
easy-to-understand definitions
for new creatives.

The book, which is released before Halloween on the occasion of

World Dictionary Day (October 16), takes a macabre turn to the

misunderstood, defining the most confusing and terrifying words

and phrases in the sector in a simpler and adequately sinister way.

Katie Reid

Author and Creative Director

Katie Reid

Author and Creative Director

Sofia Skiendziel

Industrial Designer

Sofia Skiendziel

Industrial Designer

Peyton Foley

Senior Designer

Peyton Foley

Senior Designer

Kolega Soberanis

Illustrator

Kolega Soberanis

Illustrator