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01_Umbrella Academy

Brand Activation

The Umbrella Academy

Netflix

100 dancers. A crane.
A drone authorized to fly over Times Square.
Three LED screens synced live.

A fully choreographed flashmob in the heart of Manhattan, with
custom wardrobe, aerial coverage, and real-time sync between the
performance and three of Times Square's most prominent LED screens.
One of the first times a drone was authorized to fly over Times Square.

The Umbrella Academy

Netflix

100 dancers. A crane.
A drone authorized to
fly over Times Square.
Three LED screens
synced live.

A fully choreographed flashmob in the heart of Manhattan, with
custom wardrobe, aerial coverage, and real-time sync between the
performance and three of Times Square's most prominent LED screens.
One of the first times a drone was authorized to fly over Times Square.

The Umbrella Academy

Netflix

100 dancers. A crane.
A drone authorized to fly
over Times Square.
Three LED screens synced live.

A fully choreographed flashmob in the heart of
Manhattan, with custom wardrobe, aerial coverage,
and real-time sync between the performance and
three of Times Square's most prominent LED screens.
One of the first times a drone was authorized to fly
over Times Square.

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Activation_

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